Please describe the consumer decision making process
9 comments:
Anonymous
said...
Consumers are influenced by many things to help decide buying things. Some of these things are family, friends, enviroment, and culture. As we market to everyone weneed to think about these things inorder to get our exact target market. Sariah Weber
1. Need recognition (what is it that you want or need) 2. Information search ( searching the various alternatives to match what you need/want; ie, Internet websites, Consumer Reports, TV ads, etc. 3. Evaluation of Alternatives (side by side comparisons, reliability ratings, recalls, etc.) 4. Purchase (determine budget and compare price with features) 5. Post Purchase Behavior (were you satisfied, expectations achieved)
1. Need Recognition, consumer identifies an unfulfilled want 2. Information Needs, consumer performs an internal or external information search 3. Evaluation of Alternatives, consumer establishes purchase guidelines and performs product comparisons 4. Purchase 5. Post Purchase Behavior, actions based on the consumers’ expectation and satisfaction level with the purchase
need recognition- what is wanted. information search- look around for info. such as internet, television, flyers. evaluation of alternatives- consumer compares, makes product comparison. purchase- find the cost. post purchase behavior- were you happy with the chosen cost.
There are 5 parts in a consumer's decision to buy a product: 1. need recognition: sometimes the consumer can be influenced by advertising, society, that they need something 2. information search: once a need has been determined, the consumer starts a search to see which product to buy. 3. evaluation of alternatives: a comparison is made between the products available. Comparisons can be made based on price, certain qualities that the consumer deems most important, and possibly association with brand names make the final influence on a consumer's purchase. 4-5 Purchase and postpurchase behavior: A consumer may feel positive or negative feelings about having made a purchase. A marketer can influence a consumer's positive feelings by using follow-up promotion (letters congratulating them on the purchase, certain guarantees about the product).
1) Need recognition (occurs when consumer is faced with an imbalance between actual and desired states; hunger and thirst being internal stimuli and a brand name mentioned by a friend or cologne worn by a stranger being external stimuli) 2) Information search (Can occur internally or externally; with internal involving searching one's own memory for information or external involving a search in the outside environment) 3) Evaluation of alternatives (Using information derived from both internal and external sources, the consumer develops a set of criteria in order to evaluate and compare alternatives) 4) Purchase (following the evaluation of alternatives, the consumer is now ready to buy or decide not to purchase the product at all) and 5) Post-purchase behavior (consumers expect certain outcomes from their purchase; how this expectations are met determines whether a consumer is satisfied or dissatisfied with their purchase) Manny
jeremy erickson] Is based of cultural,social,individual,and psychological factors affect all these steps. Need recognition,information search,evaluation of alternatives,purchase and post purchase behaviors.
(Christopher Mortensen) recognition of a need or want, then doing some research on the best way to fill the need or want, then evaluating the research by comparing choices, then purchasing based on this evaluation and finally post purchase behavior, how you felt about it after the purchase.
9 comments:
Consumers are influenced by many things to help decide buying things. Some of these things are family, friends, enviroment, and culture. As we market to everyone weneed to think about these things inorder to get our exact target market.
Sariah Weber
1. Need recognition (what is it that you want or need)
2. Information search ( searching the various alternatives to match what you need/want; ie, Internet websites, Consumer Reports, TV ads, etc.
3. Evaluation of Alternatives (side by side comparisons, reliability ratings, recalls, etc.)
4. Purchase (determine budget and compare price with features)
5. Post Purchase Behavior (were you satisfied, expectations achieved)
The consumer decision-making process:
EParnell
1. Need Recognition, consumer identifies an unfulfilled want
2. Information Needs, consumer performs an internal or external information search
3. Evaluation of Alternatives, consumer establishes purchase guidelines and performs product comparisons
4. Purchase
5. Post Purchase Behavior, actions based on the consumers’ expectation and satisfaction level with the purchase
need recognition- what is wanted.
information search- look around for info. such as internet, television, flyers.
evaluation of alternatives- consumer compares, makes product comparison.
purchase- find the cost.
post purchase behavior- were you happy with the chosen cost.
There are 5 parts in a consumer's decision to buy a product:
1. need recognition: sometimes the consumer can be influenced by advertising, society, that they need something
2. information search: once a need has been determined, the consumer starts a search to see which product to buy.
3. evaluation of alternatives: a comparison is made between the products available. Comparisons can be made based on price, certain qualities that the consumer deems most important, and possibly association with brand names make the final influence on a consumer's purchase.
4-5 Purchase and postpurchase behavior: A consumer may feel positive or negative feelings about having made a purchase. A marketer can influence a consumer's positive feelings by using follow-up promotion (letters congratulating them on the purchase, certain guarantees about the product).
1) Need recognition (occurs when consumer is faced with an imbalance between actual and desired states; hunger and thirst being internal stimuli and a brand name mentioned by a friend or cologne worn by a stranger being external stimuli)
2) Information search (Can occur internally or externally; with internal involving searching one's own memory for information or external involving a search in the outside environment)
3) Evaluation of alternatives (Using information derived from both internal and external sources, the consumer develops a set of criteria in order to evaluate and compare alternatives)
4) Purchase (following the evaluation of alternatives, the consumer is now ready to buy or decide not to purchase the product at all)
and
5) Post-purchase behavior (consumers expect certain outcomes from their purchase; how this expectations are met determines whether a consumer is satisfied or dissatisfied with their purchase)
Manny
Lori Rupe
-Need Recognition. (Know that you want something)
-Information Search. (Do some research to know more about the product or service)
-Evaluation of Alternatives. (Compare your options side by side and look for pros and cons)
-Purchase. (Based on your research, choose something and buy it)
-Post Purchase Behavior. (How do you like it?)
jeremy erickson] Is based of cultural,social,individual,and psychological factors affect all these steps. Need recognition,information search,evaluation of alternatives,purchase and post purchase behaviors.
(Christopher Mortensen) recognition of a need or want, then doing some research on the best way to fill the need or want, then evaluating the research by comparing choices, then purchasing based on this evaluation and finally post purchase behavior, how you felt about it after the purchase.
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