Ford Marketing Channel Production locations throughout the world (operates in 200 countries).
Ford is using the Internet with Auto-Xchange (B2B) to share information in real time simultaneously, in a central marketplace with Tier 1 and Tier 2 suppliers. This drives the cost out of the supply chain and integrates their sales with Tier 1 and Tier 2 suppliers. Ref: procureinsights.wordpress.com
Ford uses third-party logistics provider UPS Worldwide Logistics Group to manage the delivery of Ford, Lincoln and Mercury cars and trucks in the US, Canada and Mexico. The alliance has substantially reduced the time it takes to move vehicles from Ford’s assembly plants to its dealers and customers. Ford uses the Web-based systems to track an individual vehicle’s location from production through delivery to the final destination. Ref: The Book “Marketing” by Charles W. Lamb, Carl D. McDaniel, Joseph F. Hair
Nationally there are 4100 dealerships that sell the vehicles to the consumers. Dealerships are independently owned and franchised by Ford.
I think Ford has gone in the right direction with web-based procurement for supplies. Ford should also go to direct marketing with web-based purchasing for customers where they can select all their options on the Ford website and have UPS deliver it to their front door. No marking up the cost for the dealers. Also, I believe if customers could select only those options they want, they just might sell more vehicles. This could also be an advantage to Ford, where they buy JIT only the parts needed. Dealers wouldn't have to carry as much inventory.
jeremy erickson/ Ford companies are simply maintaining structures,well-being,self-knowledge, and the fact that they are still on top of what they do best,In the market place today,ford,chevy,mazda,toyota,and nissan have their up's and down's in the market world. Nothing is perfect,most items are the same, you as consumers will pick what you buy. In ford , or other foundations channeling efforts to other markets of consumers will lead to a mix or rebirth in personal growth and the channel,to be globally self attained in advanced products, or services to meet sales for profit,or stay afloat. [ 5 items]
Ford Motor Company’s present marketing channel (locally) consist of the car going from the manufacturing place to dealerships via UPS. With Ford, You, as a consumer, can order your car exactly as you like online and have that delivered to the dealership or go and see what they have in stock. The only thing I would possibly change about this is when someone orders a car online, have it delivered to them, or at least the option to do so. Sariah Weber
Their web-based system is great, but as others have said, it would be better if they could deliver it to your front door instead of making you go out to the dealership. That could cut out some of the dealership fees and overall make it more convenient. I don't think there's a whole lot more you can do to sell cars. Most people just want to go into a dealership when they're thinking about buying a car. How they choose the dealership is based on how that company has been promoting itself.
Having personally used an independent online car dealer to procure a new vehicle, and experienced front-door delivery service of said vehicle. I'm not understanding why Ford does not take this extra step: Americans (specifically younger generations and baby boomers) are into convenience and cost for value. How better to address their market and gain new customers by cutting the cots of storing, dealer mark-up and reducing of inconvenience of "settling" that we as a consumer get when we enter a dealership. Wile this has improved with UPS to reduce their delivery times AND allowing customers to track their vehicles, what a great opportunity it would be to be able to get your door right at your front door (or like in my case, at your place of employment). In a lot of ways, this mass customization might (and should) be the future of buying vehicles. Its been done with Dell and Gateway, Ford is doing this now, why not push it one step further, right?
I think Ford has gone in the right direction with web-based procurement for supplies. Ford should also go to direct marketing with web-based purchasing for customers where they can select all their options on the Ford website and have UPS deliver it to their front door. No marking up the cost for the dealers. Also, I believe if customers could select only those options they want, they just might sell more vehicles. This could also be an advantage to Ford, where they buy JIT only the parts needed. Dealers wouldn't have to carry as much inventory.
Ford should go to direct marketing in addition to web-based custom ordering, consumers can then selct only the options desired. Deliver of vechicle via ups to consumers requested site would be nice too.
jeremy erickson/ The marketing channel for a long time has made ford millions,yet it would with the innovations,and going green could enhance their cash flow well into the billions. Catch-up is their only thing that they should worry about. Bring forth new hybrid vehicles and possibilty to have the toughest, cleanest truck on the road.
8 comments:
Ford Marketing Channel
Production locations throughout the world (operates in 200 countries).
Ford is using the Internet with Auto-Xchange (B2B) to share information in real time simultaneously, in a central marketplace with Tier 1 and Tier 2 suppliers. This drives the cost out of the supply chain and integrates their sales with Tier 1 and Tier 2 suppliers.
Ref: procureinsights.wordpress.com
Ford uses third-party logistics provider UPS Worldwide Logistics Group to manage the delivery of Ford, Lincoln and Mercury cars and trucks in the US, Canada and Mexico. The alliance has substantially reduced the time it takes to move vehicles from Ford’s assembly plants to its dealers and customers. Ford uses the Web-based systems to track an individual vehicle’s location from production through delivery to the final destination.
Ref: The Book “Marketing” by Charles W. Lamb, Carl D. McDaniel, Joseph F. Hair
Nationally there are 4100 dealerships that sell the vehicles to the consumers. Dealerships are independently owned and franchised by Ford.
I think Ford has gone in the right direction with web-based procurement for supplies. Ford should also go to direct marketing with web-based purchasing for customers where they can select all their options on the Ford website and have UPS deliver it to their front door. No marking up the cost for the dealers. Also, I believe if customers could select only those options they want, they just might sell more vehicles. This could also be an advantage to Ford, where they buy JIT only the parts needed. Dealers wouldn't have to carry as much inventory.
jeremy erickson/ Ford companies are simply maintaining structures,well-being,self-knowledge, and the fact that they are still on top of what they do best,In the market place today,ford,chevy,mazda,toyota,and nissan have their up's and down's in the market world. Nothing is perfect,most items are the same, you as consumers will pick what you buy. In ford , or other foundations channeling efforts to other markets of consumers will lead to a mix or rebirth in personal growth and the channel,to be globally self attained in advanced products, or services to meet sales for profit,or stay afloat. [ 5 items]
Ford Motor Company’s present marketing channel (locally) consist of the car going from the manufacturing place to dealerships via UPS. With Ford, You, as a consumer, can order your car exactly as you like online and have that delivered to the dealership or go and see what they have in stock. The only thing I would possibly change about this is when someone orders a car online, have it delivered to them, or at least the option to do so.
Sariah Weber
Their web-based system is great, but as others have said, it would be better if they could deliver it to your front door instead of making you go out to the dealership. That could cut out some of the dealership fees and overall make it more convenient. I don't think there's a whole lot more you can do to sell cars. Most people just want to go into a dealership when they're thinking about buying a car. How they choose the dealership is based on how that company has been promoting itself.
Having personally used an independent online car dealer to procure a new vehicle, and experienced front-door delivery service of said vehicle. I'm not understanding why Ford does not take this extra step:
Americans (specifically younger generations and baby boomers) are into convenience and cost for value.
How better to address their market and gain new customers by cutting the cots of storing, dealer mark-up and reducing of inconvenience of "settling" that we as a consumer get when we enter a dealership.
Wile this has improved with UPS to reduce their delivery times AND allowing customers to track their vehicles, what a great opportunity it would be to be able to get your door right at your front door (or like in my case, at your place of employment).
In a lot of ways, this mass customization might (and should) be the future of buying vehicles. Its been done with Dell and Gateway, Ford is doing this now, why not push it one step further, right?
I think Ford has gone in the right direction with web-based procurement for supplies. Ford should also go to direct marketing with web-based purchasing for customers where they can select all their options on the Ford website and have UPS deliver it to their front door. No marking up the cost for the dealers. Also, I believe if customers could select only those options they want, they just might sell more vehicles. This could also be an advantage to Ford, where they buy JIT only the parts needed. Dealers wouldn't have to carry as much inventory.
E Parnell
Ford should go to direct marketing in addition to web-based custom ordering, consumers can then selct only the options desired. Deliver of vechicle via ups to consumers requested site would be nice too.
jeremy erickson/ The marketing channel for a long time has made ford millions,yet it would with the innovations,and going green could enhance their cash flow well into the billions. Catch-up is their only thing that they should worry about. Bring forth new hybrid vehicles and possibilty to have the toughest, cleanest truck on the road.
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