Please describe the marketing mix for the following generations:
Generation Y Generation X Baby Boomer Greatest Generation
9 comments:
Anonymous
said...
The marketing mix for generation x consisted of travelcompanies putting unusual perks packages and advertising on tv, and promos on pizza boxes. Generation Y's marketing mix are media things including tv and theatres. Also going to events is great for this generation. Baby boomers like convienence.This generationwas also taught to think for themselves. They like personalized economy. Older consumers don'twant to be stereotyped. They also want things designed for them specifically. To market to them,daytime tv shows, and radio.
Generation Y: Need to advertise on the Internet, cable TV, and flyers at video gaming/music/surf/skate/snowboard events, and fast food chains. They are into name brands. Use of slang/street terms.
Generation X: Need to advertise on the Internet, TV, movie theaters, billboards and casual dining restaurants. Need to include perks/discounts/free items. Low cost items.
BB: Need to advertise in printed materials, Internet, TV, billboards. Need to customize items with practical yet youthful angle. Items must be convenient and portable.
GG: Advertisements in the mail and printed materials, TV, radio and in Malls. Items with economical pricing with durability. Need to include perks/discounts/free items. Ease of use.
Gen Y: to reach this target group of consumers I would utilize the following in my marketing mix: 1. The internet 2. Fast Food restaurants 3. Social and sporting events specific to this age group such as snowboarding, musical concerts, video gaming, and skateboarding 4. Cable TV ads 5. My ads would be funny, disarmingly direct, ironic and I use street term or slang.
Gen X: to reach this target group of consumers I would utilize the following in my marketing mix: 1. The internet and cable TV 2. Restaurants with bars 3. Clothing and electronic stores, gyms, movie theaters and billboards 4. My ads would include free items, discounts, and perks, this group of consumers are materialist and cynical so low pricing in addition to the promos are necessary.
Baby Boomers: to reach this target group of consumers I would utilize the following in my marketing mix: 1. The internet and cable TV 2. Magazines and books 3. Restaurants that deliver or provide take-out services 4. My ads would include emphasis on free delivery, prepackaged convenient items, portable and youthful. This group of consumers is the creator of the personalized economy so they require customization, immediacy and value.
Great Generation: to reach this target group of consumers I would utilize the following in my marketing mix: 1. Radio more so than Cable TV 2. Travel industry printed material, Magazines and books, 3. Shopping Malls 4. My ads would include emphasis on ease of use, convenient items, free items, discounts, and perks. This group of consumers requires value for thier purchases, quality for their dollars spent.
the marketing mix for generation y is technological. The internet, television, flyers, posting. the marketing mix for generation x advertise on internet or events, billboards. make promos and special offers. the baby boomers advertise television, radio, billboards. make it necessary, cheap and affordable. great generation advertise in nice dining restaurants, nice malls, radio. include discounts, low costs and easy.
Gen Y: The marketer must be aware that this group is brand conscious. They have always been media saturated and must promote the products in those media. Tactics that work well are humor or being disarmingly direct. Gen X: The marketer should also promote the product through the media (internet and Cable TV). Tactics that work are on the unconvedntional side--unconventional gags, humor, unconventional places--like taping airfare promos to pizza boxes. Boomers: The marketer should promote prpoducts knowing that this group thrives on convenience. Tactics that highlight convenience, one's individuality, will attract this group. GG: The marketer should promote through Cable TV and still use the printed page (newspapers, magazines) since this group tends to read more than the other generations. Tactics should look at value and perhaps highlight brand loyalty.
Gen Y: Fast food, internet (MySpace), or by using popular music.
Gen X: Internet (but not so much MySpace), events, movies, TV.
Baby Boomers: Printed material (books, newspaper), Billboards, dining.
Older Consumers: Daytime TV, radio, printed materials, and make sure they know it's a great value and their money is going somewhere they won't regret.
Generation Y: Bring the message to where these people congregate: internet, cable TV, snowboarding tournaments and must be funny or disarmingly direct
Generation X: Unusual perks and unconventional TV ads for travel companies, taping airfare promos on pizza boxes, teaching kickboxing at hotels, and replacing buttoned down restaurants with sweatshirt-casual bistros
Baby Boomers: Convenience and value mark this generation with a market that markets them personally, delivers their products to them, and competitively priced products that offer value
Older Consumers: Brand loyalty, understanding of a maturing markets needs WITHOUT falling into stereotyping them, and in addition, focusing on nostalgia
jeremy erickson] the mix with gen. y consisted of high-speed electronic devices colorful advertisement to capture the technology advanced group.While x group would be more like flyers movies what is popular and hip was the best way to market a product of service.The bommers were all about you trusted someone you bought their services,a common bond with you're neighborhood and just like the old consumers trust still went a far way as how you marketed your good.
X: movie theaters, billboards,internet, resturaunts, the key here is to be witty, maybe even on the edge of cheesy, do something out of the ordinary and appeal to their senses as this is a crowd that is into immediate gratification. y:spring break areas, alternative sporting events, internet, blogs, alternative news papers and cable tv. bb: they like convienence, personalization. advertise in books and magazines. and they like name brands. gg: daytime tv, talk radio, printed material
9 comments:
The marketing mix for generation x consisted of travelcompanies putting unusual perks packages and advertising on tv, and promos on pizza boxes.
Generation Y's marketing mix are media things including tv and theatres. Also going to events is great for this generation.
Baby boomers like convienence.This generationwas also taught to think for themselves. They like personalized economy.
Older consumers don'twant to be stereotyped. They also want things designed for them specifically. To market to them,daytime tv shows, and radio.
Generation Y: Need to advertise on the Internet, cable TV, and flyers at video gaming/music/surf/skate/snowboard events, and fast food chains. They are into name brands. Use of slang/street terms.
Generation X: Need to advertise on the Internet, TV, movie theaters, billboards and casual dining restaurants. Need to include perks/discounts/free items. Low cost items.
BB: Need to advertise in printed materials, Internet, TV, billboards. Need to customize items with practical yet youthful angle. Items must be convenient and portable.
GG: Advertisements in the mail and printed materials, TV, radio and in Malls. Items with economical pricing with durability. Need to include perks/discounts/free items. Ease of use.
Marketing Mix
EParnell
Gen Y: to reach this target group of consumers I would utilize the following in my marketing mix:
1. The internet
2. Fast Food restaurants
3. Social and sporting events specific to this age group such as snowboarding, musical concerts, video gaming, and skateboarding
4. Cable TV ads
5. My ads would be funny, disarmingly direct, ironic and I use street term or slang.
Gen X: to reach this target group of consumers I would utilize the following in my marketing mix:
1. The internet and cable TV
2. Restaurants with bars
3. Clothing and electronic stores, gyms, movie theaters and billboards
4. My ads would include free items, discounts, and perks, this group of consumers are materialist and cynical so low pricing in addition to the promos are necessary.
Baby Boomers: to reach this target group of consumers I would utilize the following in my marketing mix:
1. The internet and cable TV
2. Magazines and books
3. Restaurants that deliver or provide take-out services
4. My ads would include emphasis on free delivery, prepackaged convenient items, portable and youthful. This group of consumers is the creator of the personalized economy so they require customization, immediacy and value.
Great Generation: to reach this target group of consumers I would utilize the following in my marketing mix:
1. Radio more so than Cable TV
2. Travel industry printed material, Magazines and books,
3. Shopping Malls
4. My ads would include emphasis on ease of use, convenient items, free items, discounts, and perks. This group of consumers requires value for thier purchases, quality for their dollars spent.
the marketing mix for generation y is technological. The internet, television, flyers, posting.
the marketing mix for generation x advertise on internet or events, billboards. make promos and special offers.
the baby boomers advertise television, radio, billboards. make it necessary, cheap and affordable.
great generation advertise in nice dining restaurants, nice malls, radio. include discounts, low costs and easy.
Gen Y: The marketer must be aware that this group is brand conscious. They have always been media saturated and must promote the products in those media. Tactics that work well are humor or being disarmingly direct.
Gen X: The marketer should also promote the product through the media (internet and Cable TV). Tactics that work are on the unconvedntional side--unconventional gags, humor, unconventional places--like taping airfare promos to pizza boxes.
Boomers: The marketer should promote prpoducts knowing that this group thrives on convenience. Tactics that highlight convenience, one's individuality, will attract this group.
GG: The marketer should promote through Cable TV and still use the printed page (newspapers, magazines) since this group tends to read more than the other generations. Tactics should look at value and perhaps highlight brand loyalty.
Lori Rupe
Gen Y: Fast food, internet (MySpace), or by using popular music.
Gen X: Internet (but not so much MySpace), events, movies, TV.
Baby Boomers: Printed material (books, newspaper), Billboards, dining.
Older Consumers: Daytime TV, radio, printed materials, and make sure they know it's a great value and their money is going somewhere they won't regret.
Generation Y: Bring the message to where these people congregate: internet, cable TV, snowboarding tournaments and must be funny or disarmingly direct
Generation X: Unusual perks and unconventional TV ads for travel companies, taping airfare promos on pizza boxes, teaching kickboxing at hotels, and replacing buttoned down restaurants with sweatshirt-casual bistros
Baby Boomers: Convenience and value mark this generation with a market that markets them personally, delivers their products to them, and competitively priced products that offer value
Older Consumers: Brand loyalty, understanding of a maturing markets needs WITHOUT falling into stereotyping them, and in addition, focusing on nostalgia
jeremy erickson] the mix with gen. y consisted of high-speed electronic devices colorful advertisement to capture the technology advanced group.While x group would be more like flyers movies what is popular and hip was the best way to market a product of service.The bommers were all about you trusted someone you bought their services,a common bond with you're neighborhood and just like the old consumers trust still went a far way as how you marketed your good.
X: movie theaters, billboards,internet, resturaunts, the key here is to be witty, maybe even on the edge of cheesy, do something out of the ordinary and appeal to their senses as this is a crowd that is into immediate gratification.
y:spring break areas, alternative sporting events, internet, blogs, alternative news papers and cable tv.
bb: they like convienence, personalization. advertise in books and magazines. and they like name brands.
gg: daytime tv, talk radio, printed material
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