The marketing mix for logicacorp could include cd rom mailersto the decision makers of companies, advertising in trade shows and trade show magazines, offering free analysis, certain demo time, and just get through by all means to the decision maker by starting at the bottom and working your way up. Sariah Weber
The marketing mix for Logica Corporation would be the use of a CD with interactive video showing the software and the applications and directing them to the company website. The use of printed brochures detailing the service and include testimonials from current clients could be mailed to prospective clients. These items could be sent to the company CFO, plant manager, gatekeeper, decision maker, etc. Sale Representatives should be included in the mix, for a hands-on approach to offer online demonstrations. Other areas to use are to contact the shipping carriers, advertise at trade shows and offer free analysis for signing up and in business magazines, as well as contacting associations.
The marketing mix for logicacorp could include printed brochures or an interactive dvd mailed to the decision maker or gatekeeper of a company. They could also use sales reps, trade shows, and advertising in business magazines or online.
The marketing mix for Logicorp could include: CD Rom mailer to the CFO, Plant Manager (Decision Makers) Sales rep-for demonstrations and one on one conversation Appearing at Trade Shows and ads in Trade magazines Call Centers Advertisement with Shipping Carriers Website Online Demo Testimonials
logicacorps marketing mix could be along the lines of dvds or cd's with demos or slide shows on them to show buyers. Advertising in magazines or at trade shows. Using brochures or flyers that link people with the website. Using any means of advertisement to help the decision makers understand.
jeremy erickson/c/d rom in a mailer for a first contact. The follow up with first inquiry with secretary,create rapport. Show a small demo, that could benefit the company and his/hers possible gain. That would be one marketing plan. trade shows with virtual demo's, to bring the product to a live stage, there you can offer such things as a free analysis,brochures,free trial,and incorporate how you can save them money. Selecting certain web sites for possible on-line demo to further attract future interest,while still trying to send good rapport to your first contacts,with testimonials,service awards,and linking further to the decision makers that your targeting in you're market mix. The final page is to market to a company that you can save them money,time ,and the hassle of them doing it themselves.Thus creating profits for both parties.
EParnell I would use the following as a marketing mix for Logica Corporation, an offer for free analysis for. Printed brochures with services provided and testimonials, trade shows. First contact would be the receptionist, then the gatekeeper , then middle management, then finally the decision maker. I would also send information to shipping carriers, advertise at trade shows.
8 comments:
The marketing mix for logicacorp could include cd rom mailersto the decision makers of companies, advertising in trade shows and trade show magazines, offering free analysis, certain demo time, and just get through by all means to the decision maker by starting at the bottom and working your way up.
Sariah Weber
The marketing mix for Logica Corporation would be the use of a CD with interactive video showing the software and the applications and directing them to the company website. The use of printed brochures detailing the service and include testimonials from current clients could be mailed to prospective clients. These items could be sent to the company CFO, plant manager, gatekeeper, decision maker, etc. Sale Representatives should be included in the mix, for a hands-on approach to offer online demonstrations. Other areas to use are to contact the shipping carriers, advertise at trade shows and offer free analysis for signing up and in business magazines, as well as contacting associations.
Lori Rupe
The marketing mix for logicacorp could include printed brochures or an interactive dvd mailed to the decision maker or gatekeeper of a company. They could also use sales reps, trade shows, and advertising in business magazines or online.
The marketing mix for Logicorp could include:
CD Rom mailer to the CFO, Plant Manager (Decision Makers)
Sales rep-for demonstrations and one on one conversation
Appearing at Trade Shows and ads in Trade magazines
Call Centers
Advertisement with Shipping Carriers
Website
Online Demo
Testimonials
logicacorps marketing mix could be along the lines of dvds or cd's with demos or slide shows on them to show buyers. Advertising in magazines or at trade shows. Using brochures or flyers that link people with the website. Using any means of advertisement to help the decision makers understand.
jeremy erickson/c/d rom in a mailer for a first contact. The follow up with first inquiry with secretary,create rapport. Show a small demo, that could benefit the company and his/hers possible gain. That would be one marketing plan. trade shows with virtual demo's, to bring the product to a live stage, there you can offer such things as a free analysis,brochures,free trial,and incorporate how you can save them money. Selecting certain web sites for possible on-line demo to further attract future interest,while still trying to send good rapport to your first contacts,with testimonials,service awards,and linking further to the decision makers that your targeting in you're market mix. The final page is to market to a company that you can save them money,time ,and the hassle of them doing it themselves.Thus creating profits for both parties.
Using brochures or flyers that link people with the website. Using any means of advertisement to help the decision makers understand.
EParnell
I would use the following as a marketing mix for Logica Corporation, an offer for free analysis for. Printed brochures with services provided and testimonials, trade shows. First contact would be the receptionist, then the gatekeeper , then middle management, then finally the decision maker. I would also send information to shipping carriers, advertise at trade shows.
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